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Once confirmed, start shopping and save up to an additional 20% on select items.

Featured Cameras

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Sony Alpha a7R V Full-Frame Mirrorless Interchangeable Lens Camera Body
 
$3,898.00
Sony Alpha 7S III Full-frame Interchangeable Mirrorless Digital Camera Body (Black)
 
$3,498.00
Sony Alpha ZV-E10 APS-C Interchangeable Lens Mirrorless Vlog Camera (Body Only, Black)
 
$698.00
Sony Alpha ZV-E10 APS-C Interchangeable Lens Mirrorless Vlog Camera with 16-50mm Lens (Black)
 
$798.00
Sony Alpha ZV-E10 APS-C Interchangeable Lens Mirrorless Vlog Camera (Body Only, White)
 
$698.00
Sony Alpha ZV-E10 APS-C Interchangeable Lens Mirrorless Vlog Camera with 16-50mm Lens (White)
 
$798.00
Sony FDR-AX43A/B 4K Handycam Camcorder with low-light 16:9 Exmor R CMOS sensor
 
$948.00
Sony Alpha 9 II Mirrorless Full Frame Camera (Body Only)
 
$4,498.00

Lens

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Sony SEL2470GM2 FE 24-70mm f/2.8 GM II Full-Frame Constant-Aperture G-Master Standard Zoom Lens
 
$2,298.00
Sony FE 16-35mm F2.8 GM II Full-frame Standard Zoom G Master Lens
 
$2,298.00
Sony FE 70-200mm f/2.8 GM OSS Lens
 
$1,998.00
Sony FE 24-70mm f/2.8 GM Lens
 
$1,698.00
Sony FE 200-600mm f/5.6-6.3 G OSS Super Telephoto Zoom Lens
 
$1,998.00
Sony FE 85mm f/1.8 Prime E-Mount Lens
 
$598.00
Sony FE 2.0x Teleconverter Lens
 
$548.00
Sony FE 50mm f/1.2 GM Full-Frame Large-Aperture G Master Lens
 
$1,998.00
Sony FE 70-200mm f/4.0 G OSS Lens
 
$1,198.00
Sony Alpha FE 16-35mm f/2.8 GM Wide-Angle Zoom Lens
 
$1,898.00
Sony FE PZ 28-135mm f/4 G OSS Lens
 
$2,498.00
Sony FE 35mm f/1.4 GM Full-Frame Large-Aperture Wide Angle G Master Lens
 
$1,398.00
Sony E 70-350mm f/4.5-6.3 G OSS Lens
 
$998.00
Sony Alpha FE 100-400mm f/4.5-5.6 GM Super Telephoto Zoom Lens
 
$2,498.00
Sony FE 20-70mm F4 G Compact Lightweight Zoom Lens (SEL2070G)
 
$1,098.00
Sony FE PZ 16-35mm F4 G Full-frame Constant-aperture Wide-angle Power Zoom G Lens (SELP1635G)
 
$1,198.00
Sony SEL40F25G FE 40mm f/2.5 G Full-Frame Ultra-Compact G Lens
 
$598.00
Sony E PZ 18-105mm f/4 G OSS Power Zoom Lens
 
$648.00

Audio

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Sony XP500 X-Series Portable Bluetooth Wireless Party Speaker
 
$389.00
Sony XG500 X-Series MEGA BASS Portable Bluetooth Wireless Speaker
 
$498.00
Sony INZONE H9 Wireless Noise Canceling Gaming Headset with 360 Spatial Sound (WH-GH900N)
 
$298.00

Accessories

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Sony Z-Series NP-FZ100 7.2V 2,280mAh Rechargeable Battery Pack
 
$78.00
Sony NPFZ100 Z-Series Rechargeable Battery (Two-Pack) with Dual Charger Bundle
 
$189.99
Sony CFexpress Type A 160GB Memory Card
 
$398.00
Sony 128GB SF-M Series High Speed Tough SD Card
 
$68.00
Sony NPFZ100 Z-Series Rechargeable Battery Pack (for a9 and a7rIII) with Dual Charger
 
$99.99
Sony 256GB TOUGH CEB-G Series CFexpress Type B Memory Card
 
$428.00
Sony CFexpress Type A 80GB Memory Card
 
$198.00
Sony 256GB SF-M Series High Speed Tough SD Card
 
$129.99
Sony Vertical Grip for Sony Alpha a7R IV Camera
 
$398.00
Sony HVL-F32M Multi-Interface Shoe External Flash (Black)
 
$298.00
Sony 128GB TOUGH CEB-G Series CFexpress Type B Memory Card
 
$218.00
Sony CFexpress Type A 160GB Memory Card MRWG2 CFexpress Type A/SD Memory Card Reader 4 Port Bundle
 
$518.00
Sony CFexpress Type A 160GB Memory Card and Rugged Storage Carrying Case
 
$398.00
Sony UHS-II USB 3.1 SD Card Reader
 
$34.99
Sony Cinema Line FX30 Super 35 Camera with XLR Handle and 960GB Memory Card Bundle
 
$3,318.00
Sony 256GB TOUGH CEB-G Series CFexpress Type B Memory Card with Koah Reader Bundle
 
$448.00
Sony HVLF20M Multi-Interface Shoe External Flash
 
$148.00
Sony 128GB TOUGH CEB-G Series CFexpress Type B Memory Card with Koah Reader Bundle
 
$248.00

More from Sony

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Sony HT-A5000 5.1.2-Channel Dolby Atmos Soundbar
 
$998.00
Sony BRAVIA XR A95L 65" 4K HDR Smart QD-OLED TV (2023 Model)
 
$3,498.00
Sony KD75X85K 75-Inch 4K HDR LED TV with Smart Google TV and Dolby Vision HDR
 
$1,598.00
Sony SA-RS3S Wireless Rear Speakers for HT-A7000
 
$348.00
Sony BRAVIA XR 77-Inch Class A80L 3.2 ch OLED 4K HDR Smart Google TV (Model 2023, Titanium Black)
 
$3,498.00
Sony BRAVIA XR 85” Class X93L Mini LED 4K HDR TV - XR85X93L (2023 Model)
 
$4,998.00
Sony Bravia XR 65-Inch Class X90L Full Array LED 4K HDR Google TV with XR OLED Motion 2023 Model
 
$1,498.00
Sony Bravia XR 75-Inch Class X90L Full Array LED 4K HDR Google TV with XR OLED Motion 2023 Model
 
$2,198.00
Sony Bravia 85-Inch Class X80K 4K HDR LED TV with Google TV for Immersive Viewing and Gaming
 
$1,998.00

Frequently asked questions

When you land on the product page of a particular item, you will be able to see whether the price is discounted. You will only be able to view special educational pricing if you are logged into your Focus Camera account.

All members can enjoy up to 20% off select items. These prices are often not stackable with other promotions. Please check the terms and conditions of each promotion individually to determine eligibility.

Yes. Simply log into your Focus Camera account (on this page) and complete the ID.me verification form. Once verified we will link your account to the Student and Educator Discount Program.

All student memberships are valid until graduation. Educator memberships are valid for 5 years.

If you have received verification through email, you will need to log back into your Focus Camera account and press the 'Verify with ID.me' button at the top of this page. This will ensure that you are registered for the program.

Only educators and college students are able to apply with ID.me, however many of the discounts we offer apply to high school students as well. If you are a high school student, please email [email protected] with your full name, school, graduation date, as well as an image of your current student ID and either class schedule, transcript or curriculum.

*Education discounts cannot be used in conjunction with any other offer, including free products with purchase, discount codes, or cash back programs. Please note, not all products qualify for a discount. Focus reserves the right to remove discounts at any time, and remove any student or educator who is found to be using the program inappropriately.

Have a question? Call us on 1.800.221.0828 or send us a message. We’re here to help.
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