new! brow
laminating gel
The laminated look is easy as e.l.f.
with this strong AF, hair-raising gel (and its
triple-threat applicator). Only $8.
PERFECT BROWS
jelly pop
just dropped!
The limited-edition, one-in-a-melon
collection is back by pop-ular
demand with 2 OG Jelly Pop faves
and a juicy new lippie.
BEST SELLERS
Mini Holy Hydration!
Halo Glow Highlight
Camo Concealerwelcome to the beauty verse
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